EVENTS DESIGN
Where Brand, Space, and Story Meet
Licensing Expo 2025 Booth
I had the privilege of contributing to the design and development of the Universal Products & Experiences (UP&E) booth for the Las Vegas Licensing Expo. The creative direction for the booth was led by Ryan Rohrbaugh, VP Brand and Creative, Multimedia at UP&E, whose vision shaped the overall experience.


Licensing Expo 2024 Meeting Space
Proud to help shape and bring to life the Universal Products & Experiences (UP&E) meeting space for the Las Vegas Licensing Expo. The creative direction for the booth was led by Ryan Rohrbaugh, VP Brand and Creative, Multimedia at UP&E


Licensing Expo 2023 Environmental Walk-through Experience
I had the privilege of supporting the production design and development of the Universal Products & Experiences (UP&E) environmental walk‑through experience for the Las Vegas Licensing Expo. The event’s creative direction was guided by Ryan Rohrbaugh, VP of Brand and Creative, Multimedia at UP&E, whose vision defined the immersive experience.


© 2026 Javier Llerenas. All rights reserved.
